What drives cost
Why two businesses get different numbers.
Pricing tracks the amount of work, not the size of your revenue. The things that actually move it:
- How many locations you have. Each one is a separate profile, a separate set of citations, and a separate set of rankings to hold.
- How much cleanup is needed. A business with inconsistent listings across a decade of directories takes longer than one starting clean.
- How competitive your category is. Ranking for a niche trade in Palmer Lake is not the same as ranking for a saturated category along I-25.
- Whether content is included. Writing pages that are worth quoting takes real time, and it is optional.
The audit gives you enough information to know which of these apply to you before any money changes hands.